MOOSE KNUCKLES SS25 | DESIGNED FOR ADVENTURE
UV PROTECTION & SUSTAINABLE INNOVATION
Montreal, QC — April 1, 2025 – As winter gives way to warmer days, Moose Knuckles welcomes the new season with a collection centered on adventure and connection. Captured by renowned photographer Maria Thornfeldt and styled by Carlos Nazario, the campaign is a tribute to freedom and togetherness, set against a breathtaking backdrop.
For those who refuse to be held back by changing conditions, the SS25 collection offers versatile, lightweight layers and technical innovations that seamlessly adapt to both city life and the great outdoors. From unexpected downpours to sun-soaked days, this collection ensures you stay protected and stylish—effortlessly.
SUN-PROTECTIVE CLOTHING
Sun protection goes beyond sunscreen. The special UPF 50 coating in this collection helps block harmful UV rays and reduces the risk of skin damage, allowing you to enjoy every ray of sunshine with peace of mind. Whether you're strolling through the city or exploring the outdoors, Moose Knuckles ensures that style and protection go hand in hand.
"Protection is in our DNA. While we're known for our expertise in cold weather, this season, we're taking it a step further with sun protection. We're introducing key styles with UV protection, so no matter the conditions, you’re always covered. Think airy layers for maximum freedom of movement and technical shells that adapt with you," says Victor Luis, Chairman of Moose Knuckles.
Sustainability remains a key focus: the collection is crafted from 100% GRS-certified recycled materials, including stretch nylon, rainproof, and ripstop fabrics. Additionally, Moose Knuckles enhances sun protection with UPF 50 materials such as crinkle, ripstop, sun shield, and swim fabrics—perfect for both city life and outdoor adventures.
"We strive to deliver the best materials while recognizing the environmental impact of synthetic fibers. That’s why we are replacing traditional nylon and polyester with recycled alternatives. The Spring/Summer 2025 collection proves that style, performance, and responsibility can go hand in hand. Our goal? By the end of 2025, 50% of our synthetic fabrics will be recycled. Step by step, we’re making a difference—for you and the planet," says Tara St. James, Senior Director of Sustainable Development & Sourcing at Moose Knuckles.
The full Moose Knuckles SS25 collection is now available at selected retailers in the BeNeLux, as well as through Moose Knuckles’ own stores and online channels.
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ABOUT MOOSE KNUCKLES
Established in 2009, Moose Knuckles is a luxury outerwear brand focused on superior craftsmanship, cutting-edge technology, and modern style. With strong Canadian roots, the brand continually redefines protection from the elements while pushing the limits of design.
