MOOSE KNUCKLES SS26: DROP IN. STAND OUT.
The Canadian outerwear brand builds a year-round wardrobe
Montreal, QC – February 17, 2026 – Moose Knuckles launches its Spring/Summer 2026 collection, expanding its all-season wardrobe with lightweight outerwear, technical layers, and modular silhouettes designed for the Cultural Nomad: individuals who move intentionally between cities, climates, and moments, built for movement and everyday urban life.
The global campaign “Drop In. Stand Out.”, launched on February 17 and shot by Diego Bendezu, continues the brand’s city-focused narrative with a stronger emphasis on movement and presence. Set against urban backdrops, the images deliver a bold visual expression of arrival and impact, highlighting the collection’s technical construction and modern urban wearability.
“This season, we’re redefining outerwear, inspired by the confidence, precision, and freedom of a paraglider,” says Global Creative Director Ludovico Bruno. “It’s all about balancing strength and fluidity — pieces that feel light but are engineered to perform. SS26 is designed for those who navigate the city on their own terms: fearlessly, intentionally, and always in control.”
The SS26 collection is built around key product pillars that translate Moose Knuckles’ technical DNA into warm-weather dressing, including Freehang Down, Air Down, Memory and Crinkle fabrics, protective Nylon Shells, and the evolving Bunny icon, reimagined in rugged cotton and denim with reversible functionality.
Together, the collection reinforces the brand’s focus on breathable protection, modular design, and real-world performance, marking Moose Knuckles’ continued evolution beyond winter outerwear.
“SS26 takes Moose Knuckles beyond the cold: same DNA, lighter layers, zero compromise,” says Global CEO Ellen Kinney. “Our customers now find the craftsmanship, performance, and luxurious integrity of our cold-weather icons reimagined in lightweight Spring/Summer layers and seasonless essentials — delivering our signature bold attitude, functional design, and uncompromising style. This collection continues our promise to create pieces that move with you, perform in real life, and empower our community to truly Stand Out, no matter the season.”
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About Moose Knuckles
Founded in Montreal in 2009, Moose Knuckles is a disruptive leader in luxury outerwear, known for combining meticulous craftsmanship and innovative design with an urban attitude. With global offices and showrooms and a leadership team based in Montreal, the brand continues to push the boundaries of performance-driven apparel while staying true to its Canadian heritage.
Karen Van Gucht
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