MOOSE KNUCKLES & LIFESTYLE BRAND PLEASURES COLLABORATE ON LIMITED-EDITION CAPSULE COLLECTION

With a finger ever on the pulse, Moose Knuckles is collaborating with irreverent lifestyle brand PLEASURES on an exclusive capsule collection that seamlessly marries high-end, city-driven luxury with an edgy, punk aesthetic. The limited edition collection will launch on January 16, 2024, at 12 PM ET on MooseKnuckles.com, Pleasuresnow.com, and select wholesale partners including Saks Fifth Avenue, END, BTS, and more.

The Moose Knuckles x PLEASURES collection celebrates the synergistic relationship between the two brands, who are both committed to reimagining and reinterpreting the boundaries of wearable self-expression. The merging of these two aesthetic frameworks makes for an exciting and entirely fresh fashion proposition.

An inspired and avant-garde approach to styling and capturing the campaign (think: the picturesque, bucolic backdrop of upstate New York juxtaposed with nods to modern-day horror films), which was shot by Adam Powell, further celebrates the undeniable creative alignment between the two brands.

The line of elevated everyday apparel includes a black Skeleton Embroidered Quilted bomber featuring white contrast skeleton embroidery in addition to the quilted Cropped Puffer adorned with reflective PLEASURES and Moose Knuckles logos. The two cozy Hoodies, made from premium 100% cotton and featuring myriad technical details for added comfort, are offered in two designs: one with skeletons and the other with a Romanesque statue with flowers. Logo sweatpants and statue/floral Graphic Tees round out the apparel line. For the ultimate warm-weather protection, the collection also includes a super-soft branded knit Balaclava and a Beanie.

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The collection will be launched in partnership with PLEASURES via a multi-faceted global roll-out including an invite-only kick-off event at Moose Knuckles’ new showroom at Milan Fashion Week to be attended by press and friends of the brands. Music provided by PLEASURES Co-Founder, Alex James, and Jean Clanche TV. ​ Intimate activations throughout the U.S. and a targeted social and press unveiling of the collection will follow, heightening excitement and engagement. The collection will be available at MooseKnuckles.com, Pleasuresnow.com, Saks Fifth Avenue, BSTN, Holt Renfrew, Flannels and more.

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PLEASURES was founded in 2015 to introduce and educate the community about art, music, and 90’s subcultures through clothing; while also bringing unique retail and artistic experiences to the masses. A graphically charged and inclusive unisex brand based in Los Angeles, PLEASURES represents a new global movement in streetwear.

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Moose Knuckles, based in Montreal, Canada, is one of the world's leading producers of luxury outerwear, sportswear, and accessories. The brand was founded by Canadians, whose family heritage traces back 100 years in the tailored and parka manufacturing business. Moose Knuckles crafts resilient garments for the most unforgiving conditions, from the tundra to the city. The brand has become globally known for its relentless commitment to product design and technical expertise alongside its irreverent spirit and energy, inspired by the Moose, a fearless creature that has no predators in the wild. Moose Knuckles is carried at its boutiques, exclusive international luxury department stores, and independent retailers.

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