MOOSE KNUCKLES CANADA LAUNCHES MOOSE LAB

EMBARGO UNTIL 22 OCTOBER 16:00h

Montréal, QC — October 22nd, 2024 — Moose Knuckles, the Canadian luxury outerwear brand, is proud to announce the launch of Moose Lab, a new platform for creative collaborations. Moose Lab will serve as a space for visionary creatives to reinterpret Moose Knuckles’ history and heritage, blending technical and fashion outerwear that’s built for the tundra yet suited for modern city life. The inaugural collection was designed by Moose Knuckles’ Global Artistic Director, Carlos Nazario. This 12-piece capsule combines utilitarian functionality and the protective elements of iconic cold-weather military apparel from the brand’s archives, infused with the distinctive style and volumes reminiscent of '90s fashion trends.

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Crafted with elevated materials such as leather, Mongolian wool, down, and shearling, the collection spans both outerwear and accessories, representing a seamless fusion of functional design and contemporary fashion. Each piece combines practicality with a distinct aesthetic, reinforcing Moose Knuckles' commitment to pushing the boundaries of luxury outerwear.

Moose Lab by Carlos Nazario draws inspiration from the bold silhouettes of 90s fashion while incorporating modern utilitarian features, making the collection as protective as it is stylish for even the coldest climates.

The campaign, shot by Vito Fernicola, is fronted by Paloma Elsesser, celebrated model and long-time advocate for body positivity and inclusivity. Paloma’s unique style and authenticity perfectly embody the essence of the collection, making her the ideal face to represent the bold yet functional designs that define the capsule.

Carlos Nazario, Global Artistic Director of Moose Knuckles, shares his vision for the collection: "I was thrilled to collaborate with close friends and the talented Moose Knuckles design team on this capsule collection. For me, outerwear transcends mere functionality—it’s an integral part of one’s style expression. Growing up in New York City, spending time outdoors was a significant part of my life, and outerwear became a statement of my personal aesthetic. This collection draws inspiration from the coats that first made me feel truly sophisticated, blending Moose Knuckles’ roots in Canadian military apparel with exquisite craftsmanship and quality that discerning individuals will appreciate. There’s an unmistakable sense of glamour in this collection that reflects the bold, stylish approach we bring to outerwear design."

Victor Luis, Executive Chairman of Moose Knuckles, adds: "Carlos has reimagined our founder’s history and archives as a supplier of outerwear for the Canadian Military with core elements that blend Moose Knuckles' utilitarian heritage with his distinct fashion vision, resulting in a capsule that is both highly functional and stylish. This collection exemplifies our commitment to innovation while staying true to our brand DNA."

The Moose Lab by Carlos Nazario capsule collection will be available exclusively on Mooseknuckles.com and at select Moose Knuckles retail stores starting October 22nd, 2024.

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